GE Energy Efficient Reveal® Uses Only 72w Clear General Purpose Halogen Bulbs. Clean, Beautiful Light®. Uses 28% less energy*. 100 w incandescent replacement*. 1120 lumens. 0.9 year life**. Soft white. Reveal® bulb. Photos enhanced to dramatize difference in color. Brightness 1120 lumens. Estimated energy cost $8.67 per year. GE halogen technology. 2. *Provides nearly the same light output than a 100 watt incandescent bulb (1120 vs. 1300 lumens). **Based on 3 hours use per day. Lighting facts per bulb. Brightness - 1120 lumens. Estimated yearly energy cost - $8.67. Based on 3 hrs/day, 11¢/kWh. Cost depends on rates and use. Life. Based on 3 hrs/day - 0.9 years. Light appearance. Warm - cool. 2900 K. Energy used - 72 watts. Transform every room in your home from ordinary to extraordinary with GE Reveal® bulbs. Reveal's unique neodymium glass filters out dull, yellow rays unlike regular soft white bulbs, leaving you with enhanced, vivid surroundings. Visit us on the internet... www.gelighting.com. 800-GE-LIGHT.