For color treated hair. fade defy/smooth/hydrate. Rich sea minerals. Pure algae. Lush sea kelp. Maui moisture starts with a unique blend with aloe vera juice and is infused with pure coconut water, unlike some other shampoos that start with deionized water as their first ingredient listed. The results? Moisturized strands, mended split ends and a healthy glow with every use. Rich sea minerals, algae and sea kelp are infused into this moisture rich, gentle shampoo. Help to smooth and hydrate strands that have been damaged by coloring hair, leaving hair soft. Help protect color with this gentle blend. For best results use in conjunction with other Maui moisture products. As good as I look and smell. Feels good about looking beautiful. No mineral oil. No silicones. No parabens. No gluten. No SLS. No sulfated surfactants., No Synthetic dye. No ales. Made with 100% aloe juice as first ingredient. Yes vegan. Yes eco-friendly. Yes pure coconut water. Yes pure aloe juice. Wholesome beauty. www.mauimoisture.com. Crafted in the USA.