Misc: A gluten free product. Where does sensitive tooth pain come from? Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve center. When your teeth make contact with something hot, cold, or sweet, sensations are carried down these channels directly to the nerves, causing pain. The daily protection toothpaste was developed to provided a complete set of 8 essential Oral Care benefits for a healthy mouth. Sensitivity relief. Enamel strength. Cavity protection. Fights tartar. Plaque control (Promotes healthy gums and removes plaque with regular brushing). Healthy gums (Promotes healthy gums and removes plaque with regular brushing). Fresh breath. Whitening. Enamel. Nerves. Dentin. Exposed dentin. How does Colgate Sensitive Complete Protection work? Colgate Sensitive Complete Protection has a clinically proven active ingredient that soothes the nerves and builds increasing protection against painful sensitivity with regular use. Maximum strength FDA allowed antisensitivity active ingredient. Save water turn off the tap while brushing. www.colgatesensitive.com. Questions? 1-800-468-6502. SmartLabel: App enabled scan for more information. Made in Mexico.