Don't tell us we can't have our cake and eat it too. Our bakeable blend measures cup for cup like sugar, but without all the extra calories, making it the perfect sugar-replacement for all your muffins, cupcakes, cookies and sweet treats. Pyure Bakeable Blend is the same sweetness as sugar. "Here's to a sweet and healthy lifestyle!"Ben FleischerPyure Founder & CEO Pyure® Bakeable Blend can be used to make cakes, pies, muffins, cookies, icings & frosting ...and much more! Nature's Sweetest Ingredient™ Perfectly Sweet, No Bitterness Resealable Zipper