Specially formulated for lasting protection. This concentrated gel form provides extra moisturization to help nourish and protect your skin from dryness. Johnson's baby oil gel locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin. Be able to have noticeably softer, more nourished skin. To use, gently massage onto damp skin after bathing to leave skin feeling baby soft. This baby oil gel works best on damp skin.