100% natural. Safe. Effective. Natural. This diaper ointment nourishes and reconditions skin while creating an emollient layer to seal out wetness. Baby's skin is left healthier, moisturized, and soft. Pediatrician-tested. Natural personal care products for the greater good. No animal testing. 50% post-consumer content. Never any sulfates, parabens, phthalates, or petrochemicals. Certified Natural Products Association. Made in USA.